Head-to-head comparison

Kartra vs HighLevel

Option A

Kartra

Kartra is an all-in-one platform for turning expertise into scalable online income — landing pages, email marketing, memberships, courses, funnels, and checkouts in a single tool.

From $59/mo

Try Kartra →

Option B

HighLevel

HighLevel is an all-in-one agency platform that consolidates CRM, funnels, email, SMS, calls, booking, automations, and AI into one white-labelable stack built for marketing agencies and SaaSpreneurs.

From $97/mo

Try HighLevel →

Feature-by-feature

Kartra

Landing Page Builder: Drag-and-drop landing page builder with pre-built templates for opt-in pages, sales pages, and webinar registrations.
Email Marketing: Behavioral email automation with tagging, sequences, and broadcast support. Included on every paid plan.
Memberships and Courses: Host gated membership sites and online courses with drip content and student management.
Checkouts: Built-in checkout flows for products, courses, and subscriptions. Zero transaction fees on Starter plan and higher; 5% on Essentials.
Sales Funnels: Visual funnel mapper to design multi-step sales journeys from lead capture through upsell.
Kartra AI: AI content generation for pages, emails, and sales copy. Usage-capped per plan (30 uses on Essentials, 100 on Starter).
Form Builder: Opt-in form builder integrated with the email marketing and contact database.
Webinars: Built-in webinar hosting up to 1,000 guests on the Growth plan and higher. Bundles with WebinarJam/EverWebinar for heavier workflows.

HighLevel

CRM and Pipelines: Unlimited-contact CRM with pipeline management, custom dashboards, and reporting included on every plan.
Website and Funnel Builder: Drag-and-drop website and sales funnel builder with domain management.
Email and SMS Marketing: Built-in email and SMS campaigns with usage-based charges for telecom and email sends on top of subscription.
Inbound and Outbound Calling: Native phone system for calls, voicemail, and call tracking — usage charges apply on top of subscription.
Workflow Automation: Visual workflow builder for cross-channel automations across email, SMS, calls, and CRM events.
Booking Calendars: Integrated appointment booking calendars tied into the CRM and automation system.
Forms, Surveys and Quizzes: Lead capture forms, surveys, and quizzes integrated with CRM and automations.
Courses and Memberships: Host online courses and gated community memberships inside the platform.

Scenario-based verdicts

If you're…

Solo coaches and creators selling their own content

Pick: Kartra

Kartra's lower floor ($59-119/mo), 1:1 onboarding call, and course-friendly feature set fit single-operator workflows. HighLevel's agency complexity is overkill.

If you're…

Marketing agencies with 3+ clients

Pick: HighLevel

HighLevel's sub-account architecture and unlimited-users design are built for multi-client workflows; Kartra has no equivalent.

If you're…

SaaSpreneurs reselling software to their client base

Pick: HighLevel

Agency Pro's SaaS Mode ($497/mo) lets you resell HighLevel as your own branded product with rebillable phone/email — there is no equivalent in Kartra.